Creative brief
Objective, audience, message and sign-off on one page.
FREE TEMPLATES
Brief templates.
Start with clarity.
Design, creative, marketing, branding, website, video, content and project briefs with sample answers. Free to download.
Design brief
Objectives, audience, deliverables and style.
Project brief
Background, objectives, scope and stakeholders.
Marketing brief
Objective, audience, message and channels.
Research brief
The decision, questions, audience and method.
Content brief
Goal, keywords, outline and tone.
Branding brief
Personality, audience and competitors.
Video brief
Purpose, message, formats and style.
Architecture design brief
Spaces, budget, site and constraints.
Website brief
Goals, pages, features and content.
What makes a good brief
- One clear objective everyone has agreed.
- A specific audience.
- Deliverables and formats.
- Budget, deadline and mandatory elements.
- One named approver.
Who writes the brief?
Usually the client and provider together; the provider often runs it as a structured call and writes it up.
How long should a brief be?
One or two pages. A short brief everyone has agreed beats a long one nobody read.
Brief or questionnaire?
A questionnaire gathers raw information; a brief summarises the agreed direction for the work.
MORE TEMPLATES
Other template categories
Proposals
Win the work with a clear approach, scope and price.
Contracts & agreements
Agree terms, ownership, payment and confidentiality in writing.
Scope of work
Define deliverables, exclusions, timelines and acceptance.
Quotes & estimates
Price defined work quickly so clients can say yes.
Invoices
Bill clearly, get paid on time and chase politely.
Timesheets
Record billable hours by client, project and task.
Forms & questionnaires
Intake, onboarding and feedback questions for clients.
Client communication
Kickoffs, status reports and follow-ups that keep work moving.
THE CLIENT EXPERIENCE, IN ORDER
Good habits. A shared home.
Bring the work you share with clients into one place.