FREE BRIEF TEMPLATE
An editable content brief for blog posts, pages and articles, with sample answers. No email required.
Word, Google Docs and PDF. No email required.
Last updated
Working title? What should the reader do after reading?
Who is the reader? What are they searching for, and why?
Primary keyword? Secondary keywords and questions to answer?
Suggested headings? What must be covered, and what should be left out?
A content brief tells a writer what a piece of content needs to do, who it’s for, what it should cover and how it will be judged. Good briefs cut revision rounds more than any other habit. Pair it with a copywriting proposal or writer agreement for freelance work.
Fill it in Word or Google Docs, then export it: File → Save As → PDF in Word, or File → Download → PDF document in Google Docs.
Sample answers from a fictional client.
Angelwood turns questions like these into an onboarding plan: requests with instructions, owners and dates that clients answer in their portal, reviewed by your team before kickoff.
MAKE IT WORK FOR YOU
Everything else in the brief flows from one clear objective. If you can’t agree it in a sentence, the work isn’t ready to start.
A brief with three decision-makers gets three sets of feedback. Agree who signs off and how quickly.
Budget, deadline and mandatory elements belong in the brief, not in an email three weeks later.
The goal, audience, search intent, keywords, outline, sources, tone, length, internal links, call to action, deadline and reviewer.
For search content, yes: the primary keyword and the questions people ask. For thought leadership or email, focus on audience and goal instead.
One page. If it’s longer, the writer may miss what matters.
Yes. Download the Word (.docx) file and open it in Microsoft Word, or upload it to Google Drive and choose Open with → Google Docs. There’s also a Markdown version for any text editor. No account or email address is needed.
Fill it in, then export it: File → Save As → PDF in Word, or File → Download → PDF document in Google Docs. On this page you can also print just the template or save it as a PDF from your browser’s print dialog.
THE CLIENT EXPERIENCE, IN ORDER
Bring the work you share with clients into one place.