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QUOTETemplate preview · Example
01
Scope
Product and lifestyle shoot for Juniper Skincare.
02
Price breakdown
Shoot day: 1 day at $1,600.00.
03
Not included
Models, stylists and props unless listed. Print production
04
Accept
Valid for 30 days. Sign or reply to accept; $1,155.00 deposit to book.
What to include in a photography quote
A photography quote tells the client what you’ll do, what it costs and what’s not included, before they commit. Photographers usually charge a creative or shoot fee, editing per image, and a separate usage licence, plus expenses such as studio hire.
Scope summary: the outcome and deliverables, in a sentence or two.
Price breakdown: each item with quantity, rate and amount, so the client can see what drives the total.
Exclusions: what isn’t included, such as models, stylists and props unless listed.
Assumptions: what the price depends on, such as the client supplying inputs on time.
Terms: validity date, deposit and payment schedule.
Acceptance: how the client says yes.
The template
Quote details
Quote number: [Q-0001]
Date: [Date]
Valid until: [Date — e.g. 30 days]
Prepared for: [Client name and company]
Prepared by: [Your name and business]
Project: [Project name]
Scope summary
[One or two sentences on the outcome and what you’ll deliver.]
Price breakdown
Item
Description
Qty / time
Rate
Amount
Shoot day
[Full day, studio and on location]
[Qty]
[Rate]
[Amount]
Editing and retouching
[40 final images]
[Qty]
[Rate]
[Amount]
Usage licence
[Web and social, 2 years, worldwide]
[Qty]
[Rate]
[Amount]
Studio hire
[At cost]
[Qty]
[Rate]
[Amount]
Subtotal: [Amount]
Tax: [If applicable]
Total: [Amount and currency]
Included
[40 edited images in high and web resolution]
[Online gallery for selection]
[Licence for the agreed usage]
Not included
[Models, stylists and props unless listed]
[Print production]
[Usage beyond the licence]
Assumptions
[Shot list and references]
[Products delivered before the shoot]
[Selections from the gallery within five days]
Timeline
Pre-production — [dates]
Shoot — [dates]
Selection — [dates]
Editing and delivery — [dates]
Terms
Deposit: [e.g. 30% on acceptance]
Payment schedule: [e.g. balance on delivery, 14 days]
Changes: [Work outside this scope is quoted separately before it starts]
Acceptance
By signing, you accept this quote and its terms.
Name: [Name]
Signature: [Signature]
Date: [Date]
How to fill it in
Number and date the quote, add a validity date and the client’s details.
Summarise the outcome and deliverables in one or two sentences.
Break the price into items with quantities and rates, such as “Shoot day”.
List what’s not included and the assumptions the price depends on.
Add the timeline, deposit and payment schedule.
Add an acceptance section, then send it and follow up before it expires.
Use it in Word, Excel, Google Docs or PDF
Microsoft Word
Download the Word (.docx) file and open it. If Word opens it in Protected View, select Enable Editing.
Use Find (Ctrl+F or Cmd+F) and search for “[” to jump between the placeholders you need to replace.
Save a clean copy as a Word template (File → Save As → Word Template) so every new document starts from it.
Google Docs
Upload the .docx file to Google Drive.
Right-click it and choose Open with → Google Docs, then File → Save as Google Docs to keep an editable copy.
Use File → Make a copy for each new client so your master stays clean.
Excel and Google Sheets
Download the Excel (.xlsx) file. It has a blank sheet and a worked example.
Enter quantities, hours and rates: amounts, totals and tax calculate with built-in formulas.
To use Google Sheets, upload the file to Drive and choose Open with → Google Sheets; the formulas carry over.
PDF
Use Print or save as PDF in the template section above to print just the template, or fill it in Word or Google Docs first and export it (File → Save As → PDF in Word, File → Download → PDF document in Google Docs).
Example: Coldwater Photography quote for Juniper Skincare
A filled-in example for a product and lifestyle shoot. Both companies are fictional.
Price breakdown
Item
Description
Qty / time
Rate
Amount
Shoot day
Full day, studio and on location
1 day
$1,600.00
$1,600.00
Editing and retouching
40 final images
40 items
$25.00
$1,000.00
Usage licence
Web and social, 2 years, worldwide
Fixed fee
$800.00
$800.00
Studio hire
At cost
1 day
$450.00
$450.00
Total and terms
Total: $3,850.00 plus any applicable tax
Valid until: 30 days from the date above
Deposit: $1,155.00 (30%) on acceptance
Balance: On delivery, due in 14 days
Not included
Models, stylists and props unless listed
Print production
Usage beyond the licence
Quote mistakes to avoid
One lump sum. A breakdown shows the value and makes it easier to adjust scope instead of cutting your rate.
No exclusions. Anything you don’t exclude, the client may reasonably assume is included.
No expiry. Without a validity date, a price from six months ago can come back to bite you.
No next step. Tell the client exactly how to accept and what happens after they do.
Send estimates from Angelwood
In Angelwood, clients open an estimate from a link, comment on it, download a PDF and accept or decline it, so you know where every price stands.
A breakdown by item lets the client see value and trade scope rather than question your rate. Photographers usually charge a creative or shoot fee, editing per image, and a separate usage licence, plus expenses such as studio hire.
02
Exclude out loud.
Write down what isn’t included, such as models, stylists and props unless listed. It prevents most disputes later.
03
Make yes easy.
Give a validity date, the deposit and one clear way to accept. A quote with no next step tends to sit in an inbox.
Quote a creative or day fee, post-production per image, a usage licence based on how and where images will be used, and expenses such as studio, props or assistants.
How long should a quote be valid for?+
Thirty days is common. A validity date protects you if costs or your availability change, and gives the client a gentle deadline to decide.
Should I ask for a deposit when a quote is accepted?+
For larger jobs, yes. A deposit of 25–50% on acceptance confirms commitment and covers early costs. Put the deposit and payment schedule on the quote so there are no surprises.
Can I edit this template in Word or Google Docs?+
Yes. Download the Word (.docx) file and open it in Microsoft Word, or upload it to Google Drive and choose Open with → Google Docs. There’s also a Markdown version for any text editor. No account or email address is needed.
How do I save it as a PDF?+
Fill it in, then export it: File → Save As → PDF in Word, or File → Download → PDF document in Google Docs. On this page you can also print just the template or save it as a PDF from your browser’s print dialog.
Does the Excel version calculate totals?+
Yes. Enter quantities, hours and rates and the amounts, subtotal, tax and total calculate automatically. It also works in Google Sheets: upload it to Drive and open it with Google Sheets.