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FREE INVOICE TEMPLATE

Web Design invoice.
Clear, complete, paid.

An editable web design invoice with project stages, build, training, plus a filled-in example. Download it for Word, Excel or Google Docs without an email gate.

Word, Excel, Google Docs and PDF. No email required.

Last updated

INVOICETemplate preview · Example
01

Bill to

Northfield Physio, with contact, address and PO reference.

02

Line item

Discovery and sitemap: Workshop, sitemap and page plan. Fixed fee at $800.00.

03

Total due

$7,150.00, due in 14 days.

04

How to pay

Bank transfer details or a card payment link, and your late payment terms.

What to include on a web design invoice

A web design invoice is a request for payment for work you’ve delivered. It needs to be clear enough that the client’s accounts team can approve it without coming back to you.

FieldWhy it matters
Invoice number and dateUnique, sequential numbers make payments easy to match and keep tax records tidy.
Your details and the client’sBusiness names, addresses and, if registered, your tax or VAT number.
Line itemsWhat you did, how much and at what rate, in terms the client recognises from the agreement.
Due date and how to payAn actual date, bank details or a payment link, and any late payment terms.
Project stageTies the invoice to discovery, design, build or launch
Third-party costsSeparates hosting, plugins or fonts from your fee

How web designers usually bill

Web designers usually price a fixed fee per stage (discovery, design, build), with an hourly rate for changes and a separate monthly fee for maintenance.

  • Invoice by stage: a deposit to start, then on design approval and on launch.
  • Keep hosting and plugin costs on their own lines, or better, in the client’s own accounts.
  • Invoice maintenance as a separate monthly retainer, not as part of the build.

Example: billing a five-page website with online booking

Brightpath Web invoices a website by stage: a deposit to book the project, a second invoice when the client approves the designs, and the balance at launch. Booking-widget set-up is billed in hours because the scope depended on the client’s booking system, and hosting stays in the client’s own account rather than on the invoice.

The template

Invoice details

  • Invoice number: [INV-0001]
  • Invoice date: [Date]
  • Due date: [Date — e.g. 14 days after the invoice date]
  • Project stage: [Project stage]
  • Third-party costs: [Third-party costs]

From

  • Business name: [Your business name]
  • Address: [Address]
  • Email: [Email]
  • Tax or VAT number: [If registered]

Bill to

  • Client: [Client company]
  • Contact: [Name, email]
  • Address: [Address]
  • Client reference or PO: [If provided]

Line items

ItemDescriptionQty / timeRateAmount
Discovery and sitemap[Workshop, sitemap and page plan][Qty][Rate][Amount]
Design[Homepage and two inner-page designs, desktop and mobile][Qty][Rate][Amount]
Build[Five pages in Webflow with CMS blog][Qty][Rate][Amount]
Booking integration[Embed and test third-party booking widget][Qty][Rate][Amount]
Training[One-hour editor training session][Qty][Rate][Amount]

Totals

  • Subtotal: [Amount]
  • Discount: [If any]
  • Tax: [Rate and amount, if you’re registered]
  • Total due: [Amount and currency]

Payment

  • Payment terms: [e.g. 14 days]
  • How to pay: [Bank details or payment link]
  • Late payment: [Your late payment terms, if any]

Notes

[Anything the client needs to know, such as what the invoice covers, a reference to the approved quote or timesheet, or when final files will be released.]

How to fill it in

  1. Add your business details and the client’s, including any purchase order or reference they gave you.
  2. Give the invoice the next number in your sequence and set the invoice and due dates.
  3. List each item of work using the same names as your quote or agreement, such as “Discovery and sitemap”.
  4. Show quantities, rates and amounts, then the subtotal, any discount, tax if you’re registered, and the total.
  5. Fill in the project stage and third-party costs, then add how to pay and your payment terms.
  6. Check it against the agreement, attach what backs it up (for web designers, usually ties the invoice to discovery, design, build or launch), and send it as a PDF or payment link.

Use it in Word, Excel, Google Docs or PDF

Microsoft Word

  1. Download the Word (.docx) file and open it. If Word opens it in Protected View, select Enable Editing.
  2. Use Find (Ctrl+F or Cmd+F) and search for “[” to jump between the placeholders you need to replace.
  3. Save a clean copy as a Word template (File → Save As → Word Template) so every new document starts from it.

Google Docs

  1. Upload the .docx file to Google Drive.
  2. Right-click it and choose Open with → Google Docs, then File → Save as Google Docs to keep an editable copy.
  3. Use File → Make a copy for each new client so your master stays clean.

Excel and Google Sheets

  1. Download the Excel (.xlsx) file. It has a blank sheet and a worked example.
  2. Enter quantities, hours and rates: amounts, totals and tax calculate with built-in formulas.
  3. To use Google Sheets, upload the file to Drive and choose Open with → Google Sheets; the formulas carry over.

PDF

Use Print or save as PDF in the template section above to print just the template, or fill it in Word or Google Docs first and export it (File → Save As → PDF in Word, File → Download → PDF document in Google Docs).

Example: Brightpath Web invoice for Northfield Physio

A filled-in example for a five-page website with online booking. Both companies are fictional.

Invoice details

  • Invoice number: INV-0142
  • Invoice date: 3 June
  • Due date: 17 June
  • From: Brightpath Web
  • Bill to: Northfield Physio

Line items

ItemDescriptionQty / timeRateAmount
Discovery and sitemapWorkshop, sitemap and page planFixed fee$800.00$800.00
DesignHomepage and two inner-page designs, desktop and mobileFixed fee$2,600.00$2,600.00
BuildFive pages in Webflow with CMS blogFixed fee$3,200.00$3,200.00
Booking integrationEmbed and test third-party booking widget4 hours$110.00$440.00
TrainingOne-hour editor training session1 hour$110.00$110.00

Totals

  • Subtotal: $7,150.00
  • Tax: Not charged in this example
  • Total due: $7,150.00
  • Payment terms: 14 days, by bank transfer or card link

Notes

Thank you for your business. Please quote the invoice number with your payment.

MAKE IT WORK FOR YOU

Useful structure.
Your way of working.

01

Bill in the client’s language.

Name each line the way your quote or agreement did. If the client can match “Discovery and sitemap” to what they approved, the invoice gets paid without questions.

02

Bill the way web designers get paid.

Invoice by stage: a deposit to start, then on design approval and on launch. Web designers usually price a fixed fee per stage (discovery, design, build), with an hourly rate for changes and a separate monthly fee for maintenance.

03

Keep the evidence close.

Invoice maintenance as a separate monthly retainer, not as part of the build. Reference the approved quote, timesheet or report behind each invoice, so any query is answered in one message.

GOOD QUESTIONS

Before you download.

Talk to us
How should a web designer structure payments?

A common pattern is a deposit to book the work, a payment on design approval and the balance at launch. It keeps cash flowing and ties each payment to a visible milestone.

What payment terms should I put on an invoice?

Fourteen or thirty days are the most common. Write the actual due date on the invoice as well as the terms, and include every way the client can pay.

Do I need to number my invoices?

Yes. Give every invoice a unique number in sequence, such as INV-0042. It makes payments easy to match and is required for tax records in many countries.

Can I edit this template in Word or Google Docs?

Yes. Download the Word (.docx) file and open it in Microsoft Word, or upload it to Google Drive and choose Open with → Google Docs. There’s also a Markdown version for any text editor. No account or email address is needed.

How do I save it as a PDF?

Fill it in, then export it: File → Save As → PDF in Word, or File → Download → PDF document in Google Docs. On this page you can also print just the template or save it as a PDF from your browser’s print dialog.

Does the Excel version calculate totals?

Yes. Enter quantities, hours and rates and the amounts, subtotal, tax and total calculate automatically. It also works in Google Sheets: upload it to Drive and open it with Google Sheets.

THE CLIENT EXPERIENCE, IN ORDER

Good habits. A shared home.

Bring the work you share with clients into one place.