Before the shoot.
Every shot planned.

A photography questionnaire gathers what you need to plan and price a shoot: how the images will be used (which drives the licence), the shot list, style, people, products and locations. Use the answers to write your photography proposal.

Details

• Client / company: [Name]
• Completed by: [Name, role]
• Date: [Date]

Purpose and usage

• What are the images for? [Answer]
• Where will they be used (web, social, print, advertising) and for how long? [Answer]

Shot list

• Which shots do you need? [Answer]
• How many final images? [Answer]

Style

• Reference images you like? [Answer]
• Brand guidelines to follow? [Answer]

People and products

• Who or what will be photographed? [Answer]
• Do you need models, stylists or props? [Answer]

Location and schedule

• Studio, location or both? [Answer]
• Preferred dates and any fixed deadline? [Answer]

Approvals

• Who selects images? [Answer]
• Who approves final edits? [Answer]

1. Send it after the first call, before quoting.
2. Ask about usage in detail: it determines the licence fee.
3. Turn answers into a shot list and agree it.
4. Confirm people, props, locations and permissions.
5. Agree who selects and approves images.
6. Quote and book with a booking fee.

Microsoft Word

1. Download the Word (.docx) file and open it. If Word opens it in Protected View, select Enable Editing.
2. Use Find (Ctrl+F or Cmd+F) and search for “[” to jump between the placeholders you need to replace.
3. Save a clean copy as a Word template (File → Save As → Word Template) so every new document starts from it.

Google Docs

1. Upload the .docx file to Google Drive.
2. Right-click it and choose Open with → Google Docs, then File → Save as Google Docs to keep an editable copy.
3. Use File → Make a copy for each new client so your master stays clean.

PDF

Fill it in Word or Google Docs, then export it: File → Save As → PDF in Word, or File → Download → PDF document in Google Docs.

Sample answers from a fictional client.

Sample answers

• Usage? Website and social for two years; no print advertising.
• Shots? Eight products on white, plus lifestyle images in a bathroom setting.
• Final images? 40.
• People? One hand model; no faces.

• Price the licence from the usage answers.
• Agree the shot list in writing before the shoot.
• Get model releases for anyone identifiable.

Angelwood turns questions like these into an onboarding plan: requests with instructions, owners and dates that clients answer in their portal, reviewed by your team before kickoff.

Browse all forms & questionnaires templates or the full template library.