What does a good result look like in three months? How will we both know?
02
Scope check
Walk through the deliverables and what’s out of scope, so nobody is surprised later.
03
Ways of working
Who approves what, the review window, how updates arrive and how often.
04
Next steps
Every action from the call, with an owner and a date, sent in writing the same day.
What is a kickoff meeting?
A client kickoff meeting is the first working session after the engagement is agreed. Its job is to make sure both teams share the same goals, understand the scope, know who decides what and leave with clear next steps.
It isn’t a sales pitch, and it shouldn’t be where you collect basic information. Gather that beforehand with an onboarding questionnaire, so the call can be spent on the questions that need a conversation.
Kickoff meeting agenda (60 minutes)
Adjust the timings to the size of the project. For a small engagement, 30–45 minutes is often enough; keep the order.
Time
Item
Lead
Outcome
0–5 min
Introductions and roles
Your project lead
Everyone knows who does what on both sides
5–15 min
Goals and what success looks like
Client
One or two agreed success measures
15–25 min
Scope walkthrough: deliverables and exclusions
Your project lead
Shared understanding of what’s in and out
25–35 min
Timeline, milestones and dependencies
Your project lead
Dates confirmed, with the client inputs they rely on
35–45 min
Ways of working: approvals, updates, communication
Both
Named approvers, review windows and update cadence
45–55 min
Risks, open questions and outstanding inputs
Both
A list of blockers with owners
55–60 min
Recap and next steps
Your project lead
Every action has an owner and a date
Questions to ask in the kickoff
Goals
What would make this project a success in three months?
What has prompted the work now?
Is there anything that would make it a failure, even if we deliver on time?
People and decisions
Who approves each deliverable? Who else needs to be kept informed?
How quickly can reviews realistically come back?
Who should we contact if the approver is away?
Ways of working
How often would you like updates, and in what form?
Where should files, feedback and approvals go?
Are there busy periods or dates we should plan around?
Onboarding questionnaire sent and answers reviewed.
Agenda sent to the client at least two working days ahead.
Attendees confirmed, including the person who approves the work.
Open questions from the questionnaire listed for the call.
After the meeting
Recap sent the same day: decisions, actions, owners and dates.
Approvers and review windows confirmed in writing.
Outstanding documents and access requested, with deadlines.
First status update date agreed and in the calendar.
Risks and blockers logged with an owner.
Keep the momentum after the call
Most kickoffs go well on the day. The trouble starts a week later, when the actions are scattered across notes and inboxes. Send the recap the same day, turn outstanding inputs into specific requests, and agree when the first status update will arrive.
Angelwood can use the proposal or statement of work to prepare an onboarding plan that your team reviews before the client sees it. Document requests, approvals and reviewed updates then live in one client portal, and portal activity shows who still needs a follow-up.
Use it in Word, Google Docs or PDF
Microsoft Word
Download the Word (.docx) file and open it. If Word opens it in Protected View, select Enable Editing.
Use Find (Ctrl+F or Cmd+F) and search for “[” to jump between the placeholders you need to replace.
Save a clean copy as a Word template (File → Save As → Word Template) so every new document starts from it.
Google Docs
Upload the .docx file to Google Drive.
Right-click it and choose Open with → Google Docs, then File → Save as Google Docs to keep an editable copy.
Use File → Make a copy for each new client so your master stays clean.
PDF
Fill it in Word or Google Docs, then export it: File → Save As → PDF in Word, or File → Download → PDF document in Google Docs.
MAKE IT WORK FOR YOU
Useful structure. Your way of working.
01
Collect the basics before the call.
Send a questionnaire first, so the meeting isn’t spent on contact details and logins. Use the time for goals, scope and decisions — the things that need a conversation.
02
Make sure the approver is there.
If the person who signs off the work isn’t in the room, the goals you agree may not survive the first review. Invite them, or agree a separate short call before work starts.
03
End with owners and dates.
Finish by reading back every action, its owner and its date. Send the recap the same day, and request outstanding inputs straight away while the meeting is fresh.
Introductions and roles, goals and success measures, a scope walkthrough, the timeline and dependencies, ways of working (approvals, updates and communication), risks and open questions, and a recap of next steps.
How long should a client kickoff meeting be?+
About an hour for most projects. Smaller engagements can cover the same agenda in 30–45 minutes if the basics were collected beforehand.
Who should attend the kickoff meeting?+
Your project lead and the people delivering the work, plus the client’s day-to-day contact and the person who approves the work. Keep it small enough for a real discussion.
Can I edit this template in Word or Google Docs?+
Yes. Download the Word (.docx) file and open it in Microsoft Word, or upload it to Google Drive and choose Open with → Google Docs. There’s also a Markdown version for any text editor. No account or email address is needed.
How do I save it as a PDF?+
Fill it in, then export it: File → Save As → PDF in Word, or File → Download → PDF document in Google Docs. On this page you can also print just the template or save it as a PDF from your browser’s print dialog.