A client engaged for a specific, time-bound project rather than ongoing services.
A client engaged for a specific, time-bound project rather than ongoing services.
Project clients engage agencies for defined work with clear start and end dates. Unlike retainer clients, the relationship concludes when deliverables are complete. Project work includes website builds, brand identity projects, campaign launches, and other discrete initiatives.
Project clients have lower lifetime value than retainers but can be stepping stones to ongoing relationships. Smart agencies use excellent project delivery to demonstrate value and propose retainer relationships. The key is exceeding expectations and planting seeds for future work.
Project client engagement: Website redesign project spanning 12 weeks. Defined deliverables, fixed budget, clear end date. After successful delivery, agency proposes ongoing maintenance and optimization retainer.
Angelwood's transparent project tracking impresses clients, making the case for ongoing relationships after project completion.
Explore related concepts
A contract where clients pay a recurring fee for ongoing services, typically monthly, rather than per-project.
A billing structure where payments are tied to the completion and approval of specific project phases or deliverables.
A formal document defining project scope, deliverables, timeline, and terms between an agency and client.