THE ANGELWOOD GLOSSARY
Project Client
A client engaged for a specific, time-bound project rather than ongoing services.
DEFINITION FIRST
A client engaged for a specific, time-bound project rather than ongoing services.
Best for operators who need a quick definition first and then the operational context behind project client.
Definition
Project clients engage firms for defined work with clear start and end dates. Unlike retainer clients, the relationship concludes when deliverables are complete. Project work includes system implementations, audit engagements, advisory projects, and other discrete initiatives.
Why it matters
Project clients have lower lifetime value than retainer engagements but can be stepping stones to ongoing relationships. Smart firms use excellent project delivery to demonstrate value and propose ongoing engagement relationships. The key is exceeding expectations and planting seeds for future work.
AN ILLUSTRATION
Example
Project client engagement: Strategic assessment project spanning 12 weeks. Defined deliverables, fixed budget, clear end date. After successful delivery, firm proposes ongoing advisory and implementation engagement.
IN YOUR CLIENT WORK
Convert Projects to Retainers
Angelwood's transparent project tracking impresses clients, making the case for ongoing relationships after project completion.
YOUR NEXT STEP