The point at which clients recognize and experience the value of agency services.
The point at which clients recognize and experience the value of agency services.
Value realization is when clients see tangible results from agency work. It's the moment investment pays off. Accelerating time-to-value is critical for retention, as clients who don't see value quickly are likely to churn before results materialize.
Different services have different time-to-value: PPC shows results immediately, SEO takes months. Agencies must manage expectations and demonstrate incremental value while working toward major outcomes. Quick wins early build patience for longer-term results.
Accelerating value realization: For SEO, quick wins might include technical fixes in week 1, content optimizations in month 1, and early ranking movements by month 2—all before major traffic gains in months 6-12.
Angelwood helps clients see incremental progress and value throughout engagements, not just at major milestones.
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A measure of how well an agency's services meet or exceed client expectations.
What clients anticipate receiving from an agency engagement, including results, timelines, and service experience.
The execution and fulfillment of services promised to clients, including quality, timing, and communication.