Definition

Client Feedback

Input from clients about agency performance, deliverables, and overall experience.

Input from clients about agency performance, deliverables, and overall experience.

Definition

Client feedback includes formal mechanisms (surveys, reviews) and informal signals (response time, engagement levels). Actively seeking and acting on feedback demonstrates commitment to improvement and gives clients voice in the relationship.

Why This Matters for Agencies

Clients who feel heard are more likely to stay. However, most dissatisfied clients don't complain—they just leave. Proactive feedback collection at key milestones catches issues early. The key is acting on feedback, not just collecting it.

Example

Feedback loop: Post-milestone survey, quarterly satisfaction check-in, annual relationship review, plus monitoring portal engagement as implicit feedback.

Capture Client Feedback

Angelwood tracks client engagement and enables structured feedback collection at key project milestones.