All interactions between agency and client, including updates, meetings, emails, and portal activity.
All interactions between agency and client, including updates, meetings, emails, and portal activity.
Client communication encompasses every touchpoint: emails, calls, meetings, status updates, reports, and portal interactions. Effective communication is proactive, clear, and appropriate in frequency. Over-communication wastes time; under-communication breeds anxiety and distrust.
Communication failures are the leading cause of client dissatisfaction. Clients report wanting more transparency and fewer surprises. The challenge is providing visibility without creating noise. Structured communication through portals often outperforms ad-hoc emails and calls.
Optimal communication mix: Weekly automated progress updates, monthly strategy calls, quarterly business reviews, plus ad-hoc communication for urgent matters. Clients always know what to expect.
Angelwood centralizes communication in client portals, reducing email overload while increasing transparency.
Explore related concepts
A secure online space where clients can access project updates, approve deliverables, and communicate with their agency.
A structured meeting to review performance, discuss strategy, and strengthen client relationships every quarter.
The practice of managing ongoing client relationships to maximize satisfaction, retention, and growth.