# Website questionnaire for clients

Send this after the client has agreed to work with you and before design starts. Delete anything that doesn't apply to the project. "Not sure yet" is a fine answer: tell us what still needs a decision.

Client / project: [Name]
Completed by: [Name, role]
Date: [Date]

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## 1. Business and goals

- What does your business do, in one or two sentences?
  [Answer]
- Why do you need a new website now?
  [Answer]
- What should the website help visitors do? (Book, buy, enquire, learn)
  [Answer]
- How will you judge success six months after launch?
  [Answer]

## 2. Audience

- Who are your main visitors, and what are they looking for?
  [Answer]
- What questions or objections do they usually have?
  [Answer]
- Which websites do you like or dislike, and why? (Links welcome)
  [Answer]

## 3. Pages and content ownership

- Which pages do you need?
  [Answer]
- Who writes the copy: you or us?
  [Answer]
- When will final content be ready, and who signs it off?
  [Answer]
- Is there existing content, photography or video we should reuse?
  [Answer]

## 4. Brand assets

- Do you have brand guidelines?
  [Answer]
- Can you share logo files in vector format, plus fonts and colour values?
  [Answer]
- Are there brand rules we must follow, or anything we should avoid?
  [Answer]

## 5. Features and integrations

- Which features are essential? (Forms, booking, e-commerce, search, blog, multiple languages)
  [Answer]
- Which tools must the site connect to? (CRM, email marketing, booking, payments, analytics)
  [Answer]
- Who will update the site after launch, and how comfortable are they with a CMS?
  [Answer]

## 6. Technical details and access

- Who manages the domain and DNS?
  [Answer]
- Where is the current site hosted, and is there anything that must be migrated?
  [Answer]
- Please invite [team member, email] to the domain registrar, hosting, CMS and analytics with their own login.

Please don't send passwords in this questionnaire or by email. Named-user invitations are more secure and can be removed cleanly when the project ends.

## 7. Approvals and timeline

- Who is the day-to-day contact?
  [Answer]
- Who gives final approval on design and before launch?
  [Answer]
- Is there a launch date or event the site must be ready for?
  [Answer]
- How quickly can you return feedback on each review? (We suggest [number] working days)
  [Answer]

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## Before kickoff (for your team)

- [ ] Goals and success measures are clear enough to design against.
- [ ] Every page has a content owner and a deadline.
- [ ] Logo files, fonts and colour values have been received.
- [ ] Essential features and integrations are confirmed.
- [ ] Access has been granted through named-user invitations, not shared passwords.
- [ ] The final approver and feedback window are agreed.
- [ ] Unanswered questions are listed for the kickoff call.
- [ ] Scope, dates and client responsibilities are recorded in the statement of work.

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