# Website brief

Fill this in with your client, ideally on a call. Mark anything not yet known as “TBC” rather than guessing.

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## Details

Client / company: [Name]
Completed by: [Name, role]
Date: [Date]

## Organisation and goals

- What does the organisation do? [Answer]
- What should the website achieve? [Answer]

## Audience

- Who are the main visitors? [Answer]
- What do they need to find or do? [Answer]

## Pages and features

- Which pages are needed? [Answer]
- Which features (booking, shop, forms, blog)? [Answer]

## Content

- Who writes the copy and supplies images? [Answer]
- Is there content to migrate? [Answer]

## Design

- Websites you like, and why? [Answer]
- Brand guidelines? [Answer]

## Technical, timeline and budget

- Preferred platform or hosting? [Answer]
- Launch date and budget range? [Answer]

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## Before work starts

- [ ] The objective is specific and agreed.
- [ ] The audience is described in a sentence or two.
- [ ] Deliverables and formats are listed.
- [ ] Budget and deadline are confirmed.
- [ ] One approver is named.
- [ ] Anything unknown is marked TBC with an owner.

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# Example: Northfield Physio website

Sample answers from a fictional client.

## Sample answers

- **Goal?** More online bookings and fewer phone calls.
- **Pages?** Home, treatments, team, prices, contact.
- **Features?** Embed our existing booking system; a simple blog.
- **Content?** We’ll write the copy; we need help with photography.

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