# Web Design proposal

Replace everything in [brackets]. Keep it specific to this client.

---

## Cover

Proposal: [Project name] for [Client]
Prepared by: [Your name, business]
Date: [Date]
Valid until: [Date]

## 1. Your situation

[In the client’s words: where they are now, what they want to achieve and why now.]

## 2. Objectives

- [Objective, ideally measurable]
- [Objective]
- [Objective]

## 3. Our approach

1. **Discovery:** [What happens and what the client sees]
2. **Design:** [What happens and what the client sees]
3. **Build:** [What happens and what the client sees]
4. **Testing and launch:** [What happens and what the client sees]

## 4. Deliverables

- [Sitemap and wireframes]
- [Designs for the homepage and inner-page templates]
- [Built, tested website on the client’s hosting]
- [Editor training and a short how-to guide]

## 5. Timeline

| Phase | Dates | Client input needed |
| --- | --- | --- |
| Discovery | [Dates] | [Input or approval] |
| Design | [Dates] | [Input or approval] |
| Build | [Dates] | [Input or approval] |
| Testing and launch | [Dates] | [Input or approval] |

## 6. Investment

| Item | Description | Fee |
| --- | --- | --- |
| Discovery and sitemap | [Workshop, sitemap and page plan] | [Fee] |
| Design | [Homepage and two inner-page designs, desktop and mobile] | [Fee] |
| Build | [Five pages in Webflow with CMS blog] | [Fee] |
| Booking integration | [Embed and test third-party booking widget] | [Fee] |
| Training | [One-hour editor training session] | [Fee] |

Total: [Amount, excluding tax]
Payment schedule: [e.g. 40% to start, 30% at milestone, 30% on completion]

## 7. Not included

- [Copywriting and photography]
- [Domain, hosting and third-party subscriptions]
- [SEO beyond page titles and descriptions]
- [Ongoing maintenance after launch]

## 8. What we need from you

- [Final copy and images for every page]
- [Access to the domain, hosting and booking system by invitation]
- [One approver for each design stage]

## 9. Why us

[Two or three sentences and one relevant example or result. Keep it about the client’s problem.]

## 10. Next steps

1. [Sign below or reply to accept]
2. [Pay the deposit]
3. [Kickoff on date]

Accepted by: [Name, title]
Signature: [Signature]
Date: [Date]

---

## Before you send it

- [ ] The opening describes this client’s situation, not yours.
- [ ] Objectives are specific.
- [ ] Every deliverable is listed and every exclusion named.
- [ ] The price is broken down with a payment schedule.
- [ ] The validity date and next step are clear.
- [ ] Every placeholder and old client name is removed.

---

# Example: Brightpath Web’s proposal for Northfield Physio

Key sections from a proposal for a five-page website with online booking. Both companies are fictional.

## Your situation

Northfield Physio wants a five-page website with online booking. You told us the priority is getting it right first time, with clear approvals and no surprises on cost.

## Our approach

1. Discovery: Sitemap and wireframes
2. Design: Designs for the homepage and inner-page templates
3. Build: Built, tested website on the client’s hosting
4. Testing and launch: Editor training and a short how-to guide

## Investment

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Discovery and sitemap | Workshop, sitemap and page plan | Fixed fee | $800.00 | $800.00 |
| Design | Homepage and two inner-page designs, desktop and mobile | Fixed fee | $2,600.00 | $2,600.00 |
| Build | Five pages in Webflow with CMS blog | Fixed fee | $3,200.00 | $3,200.00 |
| Booking integration | Embed and test third-party booking widget | 4 hours | $110.00 | $440.00 |
| Training | One-hour editor training session | 1 hour | $110.00 | $110.00 |

Total: $7,150.00 excluding tax

## What we need from you

- Final copy and images for every page
- Access to the domain, hosting and booking system by invitation
- One approver for each design stage

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