# Video brief

Fill this in with your client, ideally on a call. Mark anything not yet known as “TBC” rather than guessing.

---

## Details

Client / company: [Name]
Completed by: [Name, role]
Date: [Date]

## Purpose and audience

- What is the video for? [Answer]
- Who will watch it, and where? [Answer]

## Message

- What should viewers remember? [Answer]
- What should they do afterwards? [Answer]

## Formats

- Length and aspect ratios? [Answer]
- Which platforms (web, social, events, TV)? [Answer]

## Style

- Reference videos you like, and why? [Answer]
- Live action, animation or both? [Answer]

## Production

- Who appears on camera? [Answer]
- Locations and access? [Answer]
- Is there a script, or do we write it? [Answer]

## Budget and timing

- Budget range? [Answer]
- Delivery date and any fixed shoot dates? [Answer]

---

## Before work starts

- [ ] The objective is specific and agreed.
- [ ] The audience is described in a sentence or two.
- [ ] Deliverables and formats are listed.
- [ ] Budget and deadline are confirmed.
- [ ] One approver is named.
- [ ] Anything unknown is marked TBC with an owner.

---

# Example: Carrow Health brand film

Sample answers from a fictional client.

## Sample answers

- **Purpose?** Recruit nurses: show what working at Carrow feels like.
- **Formats?** Two-minute film for the careers site; three 15-second vertical cut-downs.
- **On camera?** Four staff volunteers; no actors.
- **Deadline?** Live for the September recruitment campaign.

Template by Angelwood — https://angelwood.io/templates