# Social Media Marketing quote

Replace everything in [brackets]. Delete options that don’t apply.

---

## Quote details

Quote number: [Q-0001]
Date: [Date]
Valid until: [Date — e.g. 30 days]
Prepared for: [Client name and company]
Prepared by: [Your name and business]
Project: [Project name]

## Scope summary

[One or two sentences on the outcome and what you’ll deliver.]

## Price breakdown

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Content plan | [Monthly calendar for two platforms] | [Qty] | [Rate] | [Amount] |
| Content creation | [12 posts and 8 short videos] | [Qty] | [Rate] | [Amount] |
| Community management | [Replies on weekdays, 30 minutes a day] | [Qty] | [Rate] | [Amount] |
| Monthly report | [Reach, engagement and recommendations] | [Qty] | [Rate] | [Amount] |

Subtotal: [Amount]
Tax: [If applicable]
Total: [Amount and currency]

## Included

- [Monthly content calendar]
- [Scheduled posts and short-form videos]
- [Community management on weekdays]
- [Monthly performance report]

## Not included

- [Paid social ad spend]
- [Influencer fees]
- [Photography shoots beyond agreed content days]
- [Guaranteed follower or engagement numbers]

## Assumptions

- [Admin access to accounts through the platform’s partner tools]
- [Product photos and key dates]
- [Approval of the content calendar by the agreed day]

## Timeline

1. Audit and strategy — [dates]
2. Calendar approval — [dates]
3. Publishing — [dates]
4. Reporting — [dates]

## Terms

Deposit: [e.g. 30% on acceptance]
Payment schedule: [e.g. balance on delivery, 14 days]
Changes: [Work outside this scope is quoted separately before it starts]

## Acceptance

By signing, you accept this quote and its terms.

Name: [Name]
Signature: [Signature]
Date: [Date]

---

## Before you send it

- [ ] Every item the client asked for is priced or excluded.
- [ ] Assumptions are written down.
- [ ] The validity date is set.
- [ ] The deposit and payment schedule are clear.
- [ ] There’s a clear way to accept.
- [ ] You’ve diarised a follow-up before it expires.

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# Example: Fieldnote Social quote for Oakmere Bakery

A filled-in example for a monthly Instagram and TikTok management. Both companies are fictional.

## Price breakdown

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Content plan | Monthly calendar for two platforms | Fixed fee | $400.00 | $400.00 |
| Content creation | 12 posts and 8 short videos | 20 items | $60.00 | $1,200.00 |
| Community management | Replies on weekdays, 30 minutes a day | 10 hours | $45.00 | $450.00 |
| Monthly report | Reach, engagement and recommendations | Fixed fee | $250.00 | $250.00 |

## Total and terms

Total: $2,300.00 plus any applicable tax
Valid until: 30 days from the date above
Deposit: $690.00 (30%) on acceptance
Balance: On delivery, due in 14 days

## Not included

- Paid social ad spend
- Influencer fees
- Photography shoots beyond agreed content days
- Guaranteed follower or engagement numbers

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