# Service agreement > This template is a starting point, not legal advice. Laws and required terms vary by country and state. Have a qualified lawyer review it for your jurisdiction and business before you use it. Replace everything in [brackets]. Delete clauses that don’t apply and have a lawyer review the result. --- ## Parties Service provider: [Business name, address, email] (“the consultant”) Client: [Business name, address, email] (“the Client”) Effective date: [Date] ## 1. Services The provider will deliver the marketing services described below, or in a statement of work signed by both parties. - [Campaign plan and messaging] - [Ads, landing page and emails] - [Monthly performance report] - [Monthly review call] ## 2. Not included - [Advertising spend (paid by the client directly)] - [Photography and video production] - [Website development beyond landing pages] - [Guaranteed lead or sales numbers] ## 3. Client responsibilities - [Access to ad accounts, analytics and CRM by invitation] - [Brand guidelines and product information] - [Approval of ad copy within two working days] If the Client’s inputs are late, delivery dates move by the same amount of time. ## 4. Fees and payment Fee: [Amount and basis — fixed, hourly, day rate or monthly] Deposit: [e.g. 30% before work starts] Payment terms: [e.g. invoices due within 14 days] Expenses: [Charged at cost with prior approval / included] Late payment: [Interest or right to pause work, as allowed by law] ## 5. Changes to the scope Either party can request changes in writing. The provider will confirm the effect on fees and timeline before starting any change. ## 6. Advertising spend Media spend is paid by the client directly to the ad platforms and is not included in the agency fee. The agency will not exceed the approved monthly budget without written approval. ## 7. No guaranteed results The agency will use reasonable skill and care but cannot guarantee specific results, rankings, leads or sales. ## 8. Account ownership Ad, analytics and social accounts belong to the client. The agency works in them by invitation and hands back access when the agreement ends. ## 9. Confidentiality Each party keeps the other’s confidential information private and uses it only to perform this agreement, during the agreement and for [2] years after it ends. ## 10. Liability [Limit each party’s total liability, e.g. to the fees paid under this agreement in the previous 12 months, and exclude indirect losses, to the extent the law allows. Have a lawyer draft this clause for your jurisdiction.] ## 11. Term and termination - This agreement starts on the effective date and continues until the services are complete, unless ended earlier. - Either party may end it with [14] days’ written notice. - Either party may end it immediately if the other materially breaches it and doesn’t fix the breach within [10] days of notice. - On termination, the Client pays for work done up to the termination date. ## 12. Independent contractor The provider is an independent business, not an employee, and is responsible for their own taxes and insurance. ## General - **Entire agreement:** this agreement (and any statements of work under it) is the whole agreement between the parties on its subject. - **Changes:** changes to this agreement must be in writing and signed by both parties. - **Notices:** notices are sent to the email addresses above, or as updated in writing. - **Governing law:** this agreement is governed by the laws of [jurisdiction], and the courts of [jurisdiction] have jurisdiction. ## Signatures | | [Party A] | [Party B] | | --- | --- | --- | | Name | | | | Title | | | | Signature | | | | Date | | | --- ## Before you sign it - [ ] Both parties’ legal names and addresses are correct. - [ ] Services, deliverables and exclusions are specific. - [ ] Fees, deposit and payment terms match the proposal. - [ ] Ownership, confidentiality and liability clauses suit the project. - [ ] Termination and notice periods are filled in. - [ ] A lawyer has reviewed the template for your jurisdiction. --- # Example: key terms for Tidewater Marketing and Larkspur Interiors How the main clauses read once filled in for a quarterly lead generation campaign. Both companies are fictional. ## Parties and dates Provider: Tidewater Marketing Client: Larkspur Interiors Effective date: 1 March ## Services - Campaign plan and messaging - Ads, landing page and emails - Monthly performance report - Monthly review call ## Not included - Advertising spend (paid by the client directly) - Photography and video production - Website development beyond landing pages - Guaranteed lead or sales numbers ## Fees and payment Fee: $6,360.00 excluding tax, as itemised in the proposal Deposit: $1,908.00 (30%) before work starts Payment terms: Invoices due within 14 days Notice: 14 days’ written notice by either party ## Advertising spend Media spend is paid by the client directly to the ad platforms and is not included in the agency fee. The agency will not exceed the approved monthly budget without written approval. ## No guaranteed results The agency will use reasonable skill and care but cannot guarantee specific results, rankings, leads or sales. ## Account ownership Ad, analytics and social accounts belong to the client. The agency works in them by invitation and hands back access when the agreement ends. --- This template is a starting point, not legal advice. Laws and required terms vary by country and state. Have a qualified lawyer review it for your jurisdiction and business before you use it. Template by Angelwood — https://angelwood.io/templates