# SEO proposal

Replace everything in [brackets]. Keep it specific to this client.

---

## Cover

Proposal: [Project name] for [Client]
Prepared by: [Your name, business]
Date: [Date]
Valid until: [Date]

## 1. Your situation

[In the client’s words: where they are now, what they want to achieve and why now.]

## 2. Objectives

- [Objective, ideally measurable]
- [Objective]
- [Objective]

## 3. Our approach

1. **Audit:** [What happens and what the client sees]
2. **Strategy:** [What happens and what the client sees]
3. **Implementation:** [What happens and what the client sees]
4. **Monthly reporting:** [What happens and what the client sees]

## 4. Deliverables

- [Technical audit with prioritised fixes]
- [Keyword map and content plan]
- [On-page optimisation of agreed pages]
- [Monthly ranking and traffic report]

## 5. Timeline

| Phase | Dates | Client input needed |
| --- | --- | --- |
| Audit | [Dates] | [Input or approval] |
| Strategy | [Dates] | [Input or approval] |
| Implementation | [Dates] | [Input or approval] |
| Monthly reporting | [Dates] | [Input or approval] |

## 6. Investment

| Item | Description | Fee |
| --- | --- | --- |
| Technical audit | [Crawl, indexing and site speed review] | [Fee] |
| Keyword research | [Keyword map for core services] | [Fee] |
| Monthly SEO retainer | [On-page fixes, content briefs, reporting] | [Fee] |
| Content writing | [Two 1,500-word service pages] | [Fee] |

Total: [Amount, excluding tax]
Payment schedule: [e.g. 40% to start, 30% at milestone, 30% on completion]

## 7. Not included

- [Development work to implement technical fixes, unless agreed]
- [Paid search]
- [Buying links or any tactic against search engine guidelines]
- [Guaranteed rankings or traffic]

## 8. What we need from you

- [Access to analytics, Search Console and the CMS by invitation]
- [A developer contact for technical fixes]
- [Subject-matter input for content]

## 9. Why us

[Two or three sentences and one relevant example or result. Keep it about the client’s problem.]

## 10. Next steps

1. [Sign below or reply to accept]
2. [Pay the deposit]
3. [Kickoff on date]

Accepted by: [Name, title]
Signature: [Signature]
Date: [Date]

---

## Before you send it

- [ ] The opening describes this client’s situation, not yours.
- [ ] Objectives are specific.
- [ ] Every deliverable is listed and every exclusion named.
- [ ] The price is broken down with a payment schedule.
- [ ] The validity date and next step are clear.
- [ ] Every placeholder and old client name is removed.

---

# Example: Rankwell’s proposal for Ashby Legal Services

Key sections from a proposal for a six-month organic growth programme. Both companies are fictional.

## Your situation

Ashby Legal Services wants a six-month organic growth programme. You told us the priority is getting it right first time, with clear approvals and no surprises on cost.

## Our approach

1. Audit: Technical audit with prioritised fixes
2. Strategy: Keyword map and content plan
3. Implementation: On-page optimisation of agreed pages
4. Monthly reporting: Monthly ranking and traffic report

## Investment

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Technical audit | Crawl, indexing and site speed review | Fixed fee | $1,500.00 | $1,500.00 |
| Keyword research | Keyword map for core services | Fixed fee | $900.00 | $900.00 |
| Monthly SEO retainer | On-page fixes, content briefs, reporting | 1 month | $2,000.00 | $2,000.00 |
| Content writing | Two 1,500-word service pages | 2 items | $450.00 | $900.00 |

Total: $5,300.00 excluding tax

## What we need from you

- Access to analytics, Search Console and the CMS by invitation
- A developer contact for technical fixes
- Subject-matter input for content

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