# Research brief

Fill this in with your client, ideally on a call. Mark anything not yet known as “TBC” rather than guessing.

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## Details

Client / company: [Name]
Completed by: [Name, role]
Date: [Date]

## Background and decision

- What decision will this research inform? [Answer]
- What do we already know? [Answer]

## Research questions

- What do we need to find out? [Answer]
- What would change our decision? [Answer]

## Audience

- Who should we speak to or survey? [Answer]
- How many, and how will we reach them? [Answer]

## Method

- Any preferred methods (interviews, survey, usability tests)? [Answer]
- Any constraints on data collection? [Answer]

## Deliverables

- What output is needed (report, workshop, raw data)? [Answer]
- Who will use it? [Answer]

## Timeline and budget

- When is the decision being made? [Answer]
- What is the budget, including incentives? [Answer]

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## Before work starts

- [ ] The objective is specific and agreed.
- [ ] The audience is described in a sentence or two.
- [ ] Deliverables and formats are listed.
- [ ] Budget and deadline are confirmed.
- [ ] One approver is named.
- [ ] Anything unknown is marked TBC with an owner.

---

# Example: Bramble Software pricing research

Sample answers from a fictional client.

## Sample answers

- **Decision?** Whether to introduce a lower-priced plan for freelancers.
- **Questions?** What freelancers pay for similar tools today and which features they’d trade for a lower price.
- **Audience?** 15 interviews with freelance designers and developers; survey of 300 trial users.
- **Deliverable?** A findings workshop with the product team and a short report.

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