# Photography proposal

Replace everything in [brackets]. Keep it specific to this client.

---

## Cover

Proposal: [Project name] for [Client]
Prepared by: [Your name, business]
Date: [Date]
Valid until: [Date]

## 1. Your situation

[In the client’s words: where they are now, what they want to achieve and why now.]

## 2. Objectives

- [Objective, ideally measurable]
- [Objective]
- [Objective]

## 3. Our approach

1. **Pre-production:** [What happens and what the client sees]
2. **Shoot:** [What happens and what the client sees]
3. **Selection:** [What happens and what the client sees]
4. **Editing and delivery:** [What happens and what the client sees]

## 4. Deliverables

- [40 edited images in high and web resolution]
- [Online gallery for selection]
- [Licence for the agreed usage]

## 5. Timeline

| Phase | Dates | Client input needed |
| --- | --- | --- |
| Pre-production | [Dates] | [Input or approval] |
| Shoot | [Dates] | [Input or approval] |
| Selection | [Dates] | [Input or approval] |
| Editing and delivery | [Dates] | [Input or approval] |

## 6. Investment

| Item | Description | Fee |
| --- | --- | --- |
| Shoot day | [Full day, studio and on location] | [Fee] |
| Editing and retouching | [40 final images] | [Fee] |
| Usage licence | [Web and social, 2 years, worldwide] | [Fee] |
| Studio hire | [At cost] | [Fee] |

Total: [Amount, excluding tax]
Payment schedule: [e.g. 40% to start, 30% at milestone, 30% on completion]

## 7. Not included

- [Models, stylists and props unless listed]
- [Print production]
- [Usage beyond the licence]

## 8. What we need from you

- [Shot list and references]
- [Products delivered before the shoot]
- [Selections from the gallery within five days]

## 9. Why us

[Two or three sentences and one relevant example or result. Keep it about the client’s problem.]

## 10. Next steps

1. [Sign below or reply to accept]
2. [Pay the deposit]
3. [Kickoff on date]

Accepted by: [Name, title]
Signature: [Signature]
Date: [Date]

---

## Before you send it

- [ ] The opening describes this client’s situation, not yours.
- [ ] Objectives are specific.
- [ ] Every deliverable is listed and every exclusion named.
- [ ] The price is broken down with a payment schedule.
- [ ] The validity date and next step are clear.
- [ ] Every placeholder and old client name is removed.

---

# Example: Coldwater Photography’s proposal for Juniper Skincare

Key sections from a proposal for a product and lifestyle shoot. Both companies are fictional.

## Your situation

Juniper Skincare wants a product and lifestyle shoot. You told us the priority is getting it right first time, with clear approvals and no surprises on cost.

## Our approach

1. Pre-production: 40 edited images in high and web resolution
2. Shoot: Online gallery for selection
3. Selection: Licence for the agreed usage
4. Editing and delivery

## Investment

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Shoot day | Full day, studio and on location | 1 day | $1,600.00 | $1,600.00 |
| Editing and retouching | 40 final images | 40 items | $25.00 | $1,000.00 |
| Usage licence | Web and social, 2 years, worldwide | Fixed fee | $800.00 | $800.00 |
| Studio hire | At cost | 1 day | $450.00 | $450.00 |

Total: $3,850.00 excluding tax

## What we need from you

- Shot list and references
- Products delivered before the shoot
- Selections from the gallery within five days

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