# Graphic Design quote

Replace everything in [brackets]. Delete options that don’t apply.

---

## Quote details

Quote number: [Q-0001]
Date: [Date]
Valid until: [Date — e.g. 30 days]
Prepared for: [Client name and company]
Prepared by: [Your name and business]
Project: [Project name]

## Scope summary

[One or two sentences on the outcome and what you’ll deliver.]

## Price breakdown

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Discovery workshop | [Half-day brand workshop and summary] | [Qty] | [Rate] | [Amount] |
| Logo design | [Three initial concepts, two revision rounds] | [Qty] | [Rate] | [Amount] |
| Brand guidelines | [12-page PDF: logo use, colour, type] | [Qty] | [Rate] | [Amount] |
| Packaging artwork | [Two bag sizes, print-ready files] | [Qty] | [Rate] | [Amount] |
| Additional revisions | [Changes beyond the agreed rounds] | [Qty] | [Rate] | [Amount] |

Subtotal: [Amount]
Tax: [If applicable]
Total: [Amount and currency]

## Included

- [Final logo in SVG, PNG and PDF, colour and mono versions]
- [Brand guidelines PDF]
- [Print-ready packaging artwork with bleed]
- [Editable source files on final payment]

## Not included

- [Printing and production costs]
- [Stock images, fonts and other third-party licences]
- [Copywriting beyond product names]
- [Revision rounds beyond those agreed]

## Assumptions

- [Existing logo files and any brand assets]
- [Product names, copy and packaging dimensions]
- [One person to give consolidated feedback]

## Timeline

1. Discovery — [dates]
2. Concepts — [dates]
3. Refinement — [dates]
4. Final artwork and handover — [dates]

## Terms

Deposit: [e.g. 30% on acceptance]
Payment schedule: [e.g. balance on delivery, 14 days]
Changes: [Work outside this scope is quoted separately before it starts]

## Acceptance

By signing, you accept this quote and its terms.

Name: [Name]
Signature: [Signature]
Date: [Date]

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## Before you send it

- [ ] Every item the client asked for is priced or excluded.
- [ ] Assumptions are written down.
- [ ] The validity date is set.
- [ ] The deposit and payment schedule are clear.
- [ ] There’s a clear way to accept.
- [ ] You’ve diarised a follow-up before it expires.

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# Example: Northlight Studio quote for Fernhill Coffee Co.

A filled-in example for a brand identity refresh. Both companies are fictional.

## Price breakdown

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Discovery workshop | Half-day brand workshop and summary | Fixed fee | $900.00 | $900.00 |
| Logo design | Three initial concepts, two revision rounds | Fixed fee | $2,400.00 | $2,400.00 |
| Brand guidelines | 12-page PDF: logo use, colour, type | Fixed fee | $1,500.00 | $1,500.00 |
| Packaging artwork | Two bag sizes, print-ready files | 2 items | $450.00 | $900.00 |
| Additional revisions | Changes beyond the agreed rounds | 3 hours | $95.00 | $285.00 |

## Total and terms

Total: $5,985.00 plus any applicable tax
Valid until: 30 days from the date above
Deposit: $1,796.00 (30%) on acceptance
Balance: On delivery, due in 14 days

## Not included

- Printing and production costs
- Stock images, fonts and other third-party licences
- Copywriting beyond product names
- Revision rounds beyond those agreed

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