# Graphic Design proposal

Replace everything in [brackets]. Keep it specific to this client.

---

## Cover

Proposal: [Project name] for [Client]
Prepared by: [Your name, business]
Date: [Date]
Valid until: [Date]

## 1. Your situation

[In the client’s words: where they are now, what they want to achieve and why now.]

## 2. Objectives

- [Objective, ideally measurable]
- [Objective]
- [Objective]

## 3. Our approach

1. **Discovery:** [What happens and what the client sees]
2. **Concepts:** [What happens and what the client sees]
3. **Refinement:** [What happens and what the client sees]
4. **Final artwork and handover:** [What happens and what the client sees]

## 4. Deliverables

- [Final logo in SVG, PNG and PDF, colour and mono versions]
- [Brand guidelines PDF]
- [Print-ready packaging artwork with bleed]
- [Editable source files on final payment]

## 5. Timeline

| Phase | Dates | Client input needed |
| --- | --- | --- |
| Discovery | [Dates] | [Input or approval] |
| Concepts | [Dates] | [Input or approval] |
| Refinement | [Dates] | [Input or approval] |
| Final artwork and handover | [Dates] | [Input or approval] |

## 6. Investment

| Item | Description | Fee |
| --- | --- | --- |
| Discovery workshop | [Half-day brand workshop and summary] | [Fee] |
| Logo design | [Three initial concepts, two revision rounds] | [Fee] |
| Brand guidelines | [12-page PDF: logo use, colour, type] | [Fee] |
| Packaging artwork | [Two bag sizes, print-ready files] | [Fee] |
| Additional revisions | [Changes beyond the agreed rounds] | [Fee] |

Total: [Amount, excluding tax]
Payment schedule: [e.g. 40% to start, 30% at milestone, 30% on completion]

## 7. Not included

- [Printing and production costs]
- [Stock images, fonts and other third-party licences]
- [Copywriting beyond product names]
- [Revision rounds beyond those agreed]

## 8. What we need from you

- [Existing logo files and any brand assets]
- [Product names, copy and packaging dimensions]
- [One person to give consolidated feedback]

## 9. Why us

[Two or three sentences and one relevant example or result. Keep it about the client’s problem.]

## 10. Next steps

1. [Sign below or reply to accept]
2. [Pay the deposit]
3. [Kickoff on date]

Accepted by: [Name, title]
Signature: [Signature]
Date: [Date]

---

## Before you send it

- [ ] The opening describes this client’s situation, not yours.
- [ ] Objectives are specific.
- [ ] Every deliverable is listed and every exclusion named.
- [ ] The price is broken down with a payment schedule.
- [ ] The validity date and next step are clear.
- [ ] Every placeholder and old client name is removed.

---

# Example: Northlight Studio’s proposal for Fernhill Coffee Co.

Key sections from a proposal for a brand identity refresh. Both companies are fictional.

## Your situation

Fernhill Coffee Co. wants a brand identity refresh. You told us the priority is getting it right first time, with clear approvals and no surprises on cost.

## Our approach

1. Discovery: Final logo in SVG, PNG and PDF, colour and mono versions
2. Concepts: Brand guidelines PDF
3. Refinement: Print-ready packaging artwork with bleed
4. Final artwork and handover: Editable source files on final payment

## Investment

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Discovery workshop | Half-day brand workshop and summary | Fixed fee | $900.00 | $900.00 |
| Logo design | Three initial concepts, two revision rounds | Fixed fee | $2,400.00 | $2,400.00 |
| Brand guidelines | 12-page PDF: logo use, colour, type | Fixed fee | $1,500.00 | $1,500.00 |
| Packaging artwork | Two bag sizes, print-ready files | 2 items | $450.00 | $900.00 |
| Additional revisions | Changes beyond the agreed rounds | 3 hours | $95.00 | $285.00 |

Total: $5,985.00 excluding tax

## What we need from you

- Existing logo files and any brand assets
- Product names, copy and packaging dimensions
- One person to give consolidated feedback

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