# Project estimate

Replace everything in [brackets]. Delete options that don’t apply.

---

## Estimate details

Estimate number: [Q-0001]
Date: [Date]
Valid until: [Date — e.g. 30 days]
Prepared for: [Client name and company]
Prepared by: [Your name and business]
Project: [Project name]

## Scope summary

[One or two sentences on the outcome and what you’ll deliver.]

## Price breakdown

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Discovery and sitemap | [Workshop, sitemap and page plan] | [Qty] | [Rate] | [Amount] |
| Design | [Homepage and two inner-page designs, desktop and mobile] | [Qty] | [Rate] | [Amount] |
| Build | [Five pages in Webflow with CMS blog] | [Qty] | [Rate] | [Amount] |
| Booking integration | [Embed and test third-party booking widget] | [Qty] | [Rate] | [Amount] |
| Training | [One-hour editor training session] | [Qty] | [Rate] | [Amount] |

Subtotal: [Amount]
Tax: [If applicable]
Total: [Amount and currency]

## Included

- [Sitemap and wireframes]
- [Designs for the homepage and inner-page templates]
- [Built, tested website on the client’s hosting]
- [Editor training and a short how-to guide]

## Not included

- [Copywriting and photography]
- [Domain, hosting and third-party subscriptions]
- [SEO beyond page titles and descriptions]
- [Ongoing maintenance after launch]

## Assumptions

- [Final copy and images for every page]
- [Access to the domain, hosting and booking system by invitation]
- [One approver for each design stage]

## Timeline

1. Discovery — [dates]
2. Design — [dates]
3. Build — [dates]
4. Testing and launch — [dates]

## Terms

Deposit: [e.g. 30% on acceptance]
Payment schedule: [e.g. balance on delivery, 14 days]
Changes: [Work outside this scope is quoted separately before it starts]

## Acceptance

By signing, you accept this estimate and its terms.

Name: [Name]
Signature: [Signature]
Date: [Date]

---

## Before you send it

- [ ] Every item the client asked for is priced or excluded.
- [ ] Assumptions are written down.
- [ ] The validity date is set.
- [ ] The deposit and payment schedule are clear.
- [ ] There’s a clear way to accept.
- [ ] You’ve diarised a follow-up before it expires.

---

# Example: Brightpath Web estimate for Northfield Physio

A filled-in example for a five-page website with online booking. Both companies are fictional.

## Price breakdown

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Discovery and sitemap | Workshop, sitemap and page plan | Fixed fee | $800.00 | $800.00 |
| Design | Homepage and two inner-page designs, desktop and mobile | Fixed fee | $2,600.00 | $2,600.00 |
| Build | Five pages in Webflow with CMS blog | Fixed fee | $3,200.00 | $3,200.00 |
| Booking integration | Embed and test third-party booking widget | 4 hours | $110.00 | $440.00 |
| Training | One-hour editor training session | 1 hour | $110.00 | $110.00 |

## Total and terms

Total: $7,150.00 plus any applicable tax
Valid until: 30 days from the date above
Deposit: $2,145.00 (30%) on acceptance
Balance: On delivery, due in 14 days

## Not included

- Copywriting and photography
- Domain, hosting and third-party subscriptions
- SEO beyond page titles and descriptions
- Ongoing maintenance after launch

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