# Copywriting proposal

Replace everything in [brackets]. Keep it specific to this client.

---

## Cover

Proposal: [Project name] for [Client]
Prepared by: [Your name, business]
Date: [Date]
Valid until: [Date]

## 1. Your situation

[In the client’s words: where they are now, what they want to achieve and why now.]

## 2. Objectives

- [Objective, ideally measurable]
- [Objective]
- [Objective]

## 3. Our approach

1. **Brief:** [What happens and what the client sees]
2. **First draft:** [What happens and what the client sees]
3. **Revisions:** [What happens and what the client sees]
4. **Final copy:** [What happens and what the client sees]

## 4. Deliverables

- [Final copy in Google Docs]
- [Meta titles and descriptions]
- [Two revision rounds per piece]

## 5. Timeline

| Phase | Dates | Client input needed |
| --- | --- | --- |
| Brief | [Dates] | [Input or approval] |
| First draft | [Dates] | [Input or approval] |
| Revisions | [Dates] | [Input or approval] |
| Final copy | [Dates] | [Input or approval] |

## 6. Investment

| Item | Description | Fee |
| --- | --- | --- |
| Homepage copy | [Up to 800 words, two revision rounds] | [Fee] |
| Service page copy | [Up to 600 words each] | [Fee] |
| Blog article | [1,500 words with SEO brief] | [Fee] |
| Research interview | [One-hour call with subject expert] | [Fee] |

Total: [Amount, excluding tax]
Payment schedule: [e.g. 40% to start, 30% at milestone, 30% on completion]

## 7. Not included

- [Design and page build]
- [Images and image rights]
- [Publishing in the CMS]

## 8. What we need from you

- [Brief and examples of the tone wanted]
- [Access to subject experts]
- [Consolidated feedback within five working days]

## 9. Why us

[Two or three sentences and one relevant example or result. Keep it about the client’s problem.]

## 10. Next steps

1. [Sign below or reply to accept]
2. [Pay the deposit]
3. [Kickoff on date]

Accepted by: [Name, title]
Signature: [Signature]
Date: [Date]

---

## Before you send it

- [ ] The opening describes this client’s situation, not yours.
- [ ] Objectives are specific.
- [ ] Every deliverable is listed and every exclusion named.
- [ ] The price is broken down with a payment schedule.
- [ ] The validity date and next step are clear.
- [ ] Every placeholder and old client name is removed.

---

# Example: Inkwell Content’s proposal for Bramble Software

Key sections from a proposal for a website copy and two blog articles. Both companies are fictional.

## Your situation

Bramble Software wants a website copy and two blog articles. You told us the priority is getting it right first time, with clear approvals and no surprises on cost.

## Our approach

1. Brief: Final copy in Google Docs
2. First draft: Meta titles and descriptions
3. Revisions: Two revision rounds per piece
4. Final copy

## Investment

| Item | Description | Qty / time | Rate | Amount |
| --- | --- | --- | --- | --- |
| Homepage copy | Up to 800 words, two revision rounds | 1 item | $750.00 | $750.00 |
| Service page copy | Up to 600 words each | 3 items | $450.00 | $1,350.00 |
| Blog article | 1,500 words with SEO brief | 2 items | $400.00 | $800.00 |
| Research interview | One-hour call with subject expert | 1 hour | $90.00 | $90.00 |

Total: $2,990.00 excluding tax

## What we need from you

- Brief and examples of the tone wanted
- Access to subject experts
- Consolidated feedback within five working days

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